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Basic Marketing, by William D. Perreault, E. Jerome McCarthy
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The book is in very good condition -- no markings, just ordinary shelf wear.
- Sales Rank: #6618090 in Books
- Published on: 1998-12
- Original language: English
- Number of items: 1
- Dimensions: 1.27" h x 8.79" w x 11.18" l,
- Binding: Hardcover
- 700 pages
Most helpful customer reviews
16 of 16 people found the following review helpful.
Good, but grossly overdone
By A Customer
This book made it point in the first 3 chapters. They also add useless software to drive the price up. Their coverage of basic marketing and the 4 P's is done ok but the book just drags on and on. Their readable examples are great. What they need is minimal theory, lots of examples and NO SOFTWARE in a 200 page book for $19.95. Then this would be a good book.
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